Remote Lead Generation Digital Marketing Manager

Company: Affordable Health Group
Location: New Bedford
Posted on: October 3, 2021

Job Description:

Leader in the insurance industry, Affordable Health Group, is seeking an ambitious and talented Digital Marketing Manager (Digital Marketing Specialist) to join our team.

• Salary Compensation of $80,000 to $125,000 annually based on level and years of experience
• Location: Full-time Remote opportunity! Our HQ is 1509 North State Road 7, Suite A, Margate Fl 33063
• Work Hours: Monday to Friday 9 AM to 6 PM
• Job Type: W-2 Employee - Full-Time. Non-management role.

Here is just some of what we have to offer: 

• A family-like workplace environment to call home
• In-depth, paid training program to make sure you are prepared 
• Paid time off
• Holiday time (Christmas Day to New Years Day is all paid time off!)

Digital Marketing Manager Overview:

As our Digital Marketing Manager, you will be responsible for positively branding the organization, maintaining the website, managing our social channels, and helping to produce leads for our Sales Agents through marketing demand generation. Specifically, the Digital Marketing Manager will manage a Pay-per-click (PPC) campaign and SEO with the focus of generating leads for our sales agents.

Responsibilities include:

• Outbound marketing: Generating more sales leads through paid advertising (PPC campaign) and other means needed to proactively target new potential consumers
• Inbound marketing: Creating and distributing content that draws people to our websites, improving SEO metrics, and related responsibilities
• Managing and updating Affordable Health Group's two websites
• Managing the company's social media channels (Facebook company page, etc.)
• Company branding and content creation across all digital presence
• Develop a deep understanding of our customers, products, and the buyer’s journey
• Work closely with sales and other departments to build cross-functional cohesion
• Report on lead generation and SEO progress to leadership

Digital Marketing Manager Requirements:

• Bachelor's degree in Marketing or an applicable field of study preferred
• 2+ years experience in business digital marketing
• 1+ years experience building and optimizing sales lead generation digital marketing campaigns
• Must know Pay Per Click (PPC) marketing, SEO/SEM, and Paid Social/Social Media Marketing Strategy
• Experience managing a marketing budget and controlling advertising costs accordingly
• Must have experience building and maintaining a business website
• Experience with professional web content creation
• Reporting and analyzing digital marketing campaigns for effectiveness
• Some knowledge of Medicare or related insurance opportunities a plus
• Proven track record of increasing revenue through your lead generation activities

About Affordable Health Group:  

At the Affordable Health Group, we care greatly about our customer experience. We also care greatly about how our employees are treated. Affordable Health Group has 10+ years of experience selling health insurance and has just opened a brand new Medicare department that is in need of promotion. Today with about 50 employees total our goal is to grow as big as we can, which in turn means endless opportunities for growth. We truly care about the people that work for us and want to see you succeed. To become a member of our family, apply today!

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Keywords: Affordable Health Group, New Bedford , Remote Lead Generation Digital Marketing Manager, Other , New Bedford, Massachusetts