Manager, Global Digital Copy - Converse

Company: Nike
Location: Boston
Posted on: May 23, 2025

Job Description:

This position is based out of Converse WHQ in Boston, MA, USA.ABOUT OUR TEAMThe Global Digital Content & Design team at Converse creates strategic and distinct digital experiences to inspire our audience. We're powered by the people and style of our communities. We're energized by our innovation and purpose. We're constantly searching for the stories behind our products. Check out Converse.com to see all that creative work. Our team designs that. It consists of four functions: Creative Operations, Digital Content, Digital Design, and Copy, working together to create content that exemplifies our Brand Mission, Values, and Purpose (our MVP). We develop storytelling for our digital channels, supporting our digital direct commerce & wholesale ecosystem, including Converse.com, B2B site, email campaigns, paid social, and more. Your role will focus on the Copy and Design functions, contributing to brand stories, seasonal campaigns, and custom content like "Converse By You" across global digital channels.WHO WE ARE LOOKING FORWe seek a Manager for the Copy function - a collaborative leader experienced in guiding a team of writers to craft compelling storytelling and effective copy. You will be responsible for maintaining the Converse brand voice across digital platforms, including product and feature/benefit copy for sell-in, wholesale, and direct-to-consumer channels.This candidate should have a passion for the brand, a commitment to high-quality work, and qualities such as being driven, strategic, critical thinker, accountable, empathetic, resourceful, proactive, and possessing excellent interpersonal skills.Strong relationships with your immediate team (Operations & Production, Design, Copywriting, Content Creation) and cross-functional partners (North America & Western Europe e-commerce teams, Brand Creative, Global Experience Strategy, Global Brand teams) are essential.WHAT YOU WILL WORK ONReporting to the Director, Global Digital Design and Copy, you will lead a team focused on executing global and regional e-commerce needs, including converse.com experiences and performance marketing (email, SMS, paid media).You will manage a team of Senior and Junior Copywriters, both full-time and freelance. Your team will align with strategy teams to understand and execute briefs, aiming to anticipate needs and provide solutions to grow and drive business across Geo & Global e-commerce.

• Execute converse.com experiences, email, and paid media content.
• Communicate clearly and pitch work effectively to internal teams and senior leadership.
• Collaborate with Project Managers and Experience Strategists to deliver high-quality work on time.
• Balance creative excellence with relevant business objectives, willing to take calculated risks.WHO YOU WILL WORK WITHAs Manager of Global Digital Copy, you will collaborate with Copywriters, Designers, Operations Managers, UX, and Experience Strategists, partnering with regional and digital teams to support Converse's business goals. This role reports to the Director, Global Digital Design and Copy.WHAT YOU WILL BRING
  • Bachelor's degree in Writing, Communications, Journalism, or related field.
  • 6+ years of experience in digital copywriting, preferably in retail e-commerce or digital agencies within the streetwear, footwear, or apparel industry.
  • Management experience leading at least 3 people.
  • Proficiency with Figma and Adobe Suite.
  • Excellent command of English (spelling, grammar, punctuation).
  • Passion for digital creative, with strong knowledge of digital commerce, performance marketing, A/B testing, targeting diverse audiences, and social media platforms.
  • Basic understanding of UX/UI principles.
  • Ability to manage multiple priorities and adapt to change.
  • Familiarity with project management tools like Asana or Trello.
  • Deep connection to streetwear culture and trends.
  • Knowledge of current digital content and design trends for e-commerce.
  • A comprehensive portfolio demonstrating your writing experience.
  • Creative, bold, and digitally savvy mindset.
  • Ability to work out of Converse WHQ in Boston, MA, 4 days/week.We offer accommodations during our interview process, including screen readers, sign language interpreters, accessible locations for in-person interviews, closed captioning, and other modifications. If you need assistance or accommodations due to a disability, please complete the .It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. Employers violating this law may face criminal and civil penalties.
    #J-18808-Ljbffr

Keywords: Nike, New Bedford , Manager, Global Digital Copy - Converse, Executive , Boston, Massachusetts