Senior Manager CRM & Loyalty
Company: Acushnet Company
Location: Fairhaven
Posted on: May 4, 2022
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Job Description:
Acushnet Company is the global leader in the design,
development, manufacture and distribution of performance-driven
golf products. Today, we are the steward of two of the most revered
brands in golf - Titleist, one of golf's leading performance
equipment brands, and FootJoy, one of golf's leading performance
wear brands. We believe we are the most authentic and enduring
company in the golf industry. Our mission - to be the performance
and quality leader in every golf product category in which we
compete. Summary: The Senior Manager of CRM and Loyalty, in
partnership with brand digital, leads and guided by brand strategy,
will develop, and execute a global CRM roadmap for the enablement
of new tools and tactics while educating and influencing global
digital teams on best practice adoption. The role covers all the
brands in the Acushnet portfolio and will be responsible for
developing the appropriate multi-channel programs with our brands
partners to drive best-in-class consumer experiences, actionable
customer insights, revenue growth and loyalty. Responsibilities:
You will partner with our central and international teams to
develop and execute a comprehensive CRM roadmap to build & deepen
relationships with our consumers and drive customer lifetime value.
Solicit input from marketing leads to define and execute the CRM
capabilities roadmap to deliver elevated site experience & journeys
that support brand objectives. The framework will solve for all
brands and regions and span across all channels (B2C, B2B, B2B2C)
to enable centrally developed tools and programs that meet the
needs of individual markets and categories. Be the lead point of
contact and maximize the investment with our current CRM partner
(Emarsys) and other critical platforms, playing a leadership role
in owning the data in these systems and enhancing/optimizing our
data footprint. Consistently monitor industry trends and best
practices for opportunities while evaluating current and future
state tools and partner ecosystems. Advocate for
customer-centricity across the organization, acting as a resident
expert and authority on CRM trends, tools and tactics. Understand
the competitive landscape and best practices and adjust plans and
operational activities accordingly. This role is highly
cross-functional and will partner with analytics, product
management, technology and marketing to create and execute these
customer journeys and programs. With brand partners, develop
strategy and business cases for program benefits and new
initiatives that drive customer engagement and achieve business
objectives. Advocate for resources and budgets to support the
execution of the CRM roadmap. Partner with international digital
teams to define CRM objectives and measurement framework, local
requirements, both legal and functional to meet business
objectives. Develop a customer experience feedback and CRM
measurement framework in partnership with analytics and marketing
leaders. In partnership with the legal team ensure compliance to
the evolving customer privacy and data controls in each market.
Partner with the internal security team Requirements: Bachelor's
degree in Marketing, Digital, eCommerce, Business Administration or
related field Outstanding project management skills and the ability
to prioritize, multi-task and be a self-starter. Proven ability to
work collaboratively and drive prioritization within a matrixed,
cross-functional organization with experience partnering with
global teams Ability to shift between involvement in long-term and
strategic priorities, and at the same time have the willingness to
roll up the sleeves to solve immediate problems with a focus on
platform connectivity and data mapping. Familiarity with marketing
and eCommerce technology is critical (e.g. Emarsys, Salesforce,
Marketing Cloud, Customer Data Platforms, predictive modeling
applications, Tableau, Domo). Sophisticated analytic acumen with
the ability to formulate and communicate logical, data-driven
business insights, drive metrics and benchmarks to ensure
continuous improvement in process and results Prior experience in
campaign management/deployment and segmentation, building
In-platform customer journeys and triggered programs, customer
lifetime value modeling, managing data hygiene in ESPs and Customer
Engagement Platforms (e.g. Salesforce Marketing Cloud, Braze, etc)
for Email and Push (SMS and In-app messaging would be added
bonuses) Prior experience navigating customer data
LI-ER1PDN-95b63a61-551c-4a76-8363-2b20b25b9379
Keywords: Acushnet Company, New Bedford , Senior Manager CRM & Loyalty, Executive , Fairhaven, Massachusetts
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