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Marketing Data Analyst II

Company: Plymouth Rock Assurance Corporation
Location: Boston, MA
Posted on: October 9, 2017

Job Description:

Title: Marketing Data Analyst II (Boston, MA)

Description:

Will develop, publish, improve and maintain reports and data sets for the

Marketing Department. Will advise on all marketing-related data and

reporting functions. Will produce reports on a wide variety of insurance

marketing analytics such as sales funnels, close ratios, quote data, and

other online metrics. Will collaborate with other teams to develop data

sets for cross-departmental use. Will use ETL tools, Tableau, MS SQL Server

and SSIS to maintain programs, automate reporting processes, update

documentation and publish results. Will review weekly, monthly, quarterly

and annual reporting for accuracy. Will utilize relational database tools

to write data queries in SQL as well as build, update and maintain data

sets in SQL. Will create reports to accommodate ad hoc data analysis

requests. Will update data sets and analyze actual data to improve

processes. Will serve as a resource for complex data-related inquires and prov

provide data and other analytical information to internal customers.

Education and Experience:

Master’s degree in Statistics, Mathematics, Marketing Analytics or related fiel

field (foreign educational equivalent accepted) and one (1) year of expe

experience utilizing SQL to extract data and conduct ad hoc analysis.

Special Requirements:

Also requires demonstrated expertise: designing statistical regression

models using SAS and R; DE performing clustering analysis for customer

segmentation, and logistic regression models to analyze email campaign

data; DE using Tableau and Google Analytics to capture customer activity

and translate information derived from data analysis to stakeholders; and

DE using SQL to analyze customer activity data and use analysis to improve

Customer Relationship Management (CRM).

To apply please email resume clearly referencing Job Code # JO-1710-1449 to r

recruit@plymouthrock.com

Keywords: Plymouth Rock Assurance Corporation, New Bedford , Marketing Data Analyst II, Insurance , Boston, MA, Massachusetts


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